What's wrong with Atletico de Kolkata's new name that's caused a tremor on social media?

Arka Acharya  |  Indian Super League  |  1 Year Ago

What’s in the name?



Sanjiv Goenka announced today that the partnership between two-time ISL champions Atletico de Kolkata and the Spanish giants Atletico de Madrid has officially ended and the team will now be called “Amar Tomar Kolkata” (Yours and Mine Kolkata); keeping the ATK name intact.



“The name of the team is the name of the team. We are ATK. The full form is Atletico de Kolkata but it’s also ‘Amar Tomar Kolkata,” Goenka said.


Amar tomar kolkata seriously ..what were you high on @atletidekolkata @SGanguly99 when selecting the name

— Gaurav (@g10bhansali) July 22, 2017



#atleticodekolkata are now Amar Tomar Kolkata. Haha! It's not just #bongsindelhi who are fools. The rot runs deep

— T-Bag (@Tushar_Jerry78) July 22, 2017



Calling ATK as Amar Tomar Kolkata is like the India team being named Mera Bharat Mahaan.
Kolkata FC wouldve been nice. #ISL #ATK #kolkata.

— DarkerKnight (@vinaykrish7) July 22, 2017



I was the fan of "Atletico de Kolkata" not "Amar Tomar Kolkata". Seriously @atletidekolkata za, 🤓🤡 you got no worst name than that?? 😪🤒

— Sushant Agarwal🔵 (@sushant_ddn) July 22, 2017


About dissolving the association between the team and the Spanish side, Goenka said, "Atletico de Madrid and ATK have come to an agreement that they will not be part of ATK going forward. I don't know why there's still a speculation. We have had a good relationship and we continue to be friends.”




There won’t be any change in the team’s jersey as the official kits were revealed at the team’s first media interaction today.



It sure is an unusual name for a club, but it’s also quite normal considering they are going to use the shortened form most of the time, which is ATK, same as before. The name is merely an expanded version, which in hindsight describes the passion of the game.



ATK is all set for the upcoming ISL with a (not so) brand new name, in addition to a brand new coaching staff; with Ashley Westwood as the technical director and Teddy Sheringham as the head coach. Now all eyes are going to be at the Indian Players’ draft in Mumbai tomorrow.



Now the most important thing is to observe as to how the critics of Kolkata, especially those of the I-League fans receive the Brand new name of their ISL club !





Owned by Turtle Media and Communication, Jersey football magazine is a monthly that covers the wide spectrum of modern football from around the world. We are a team of football journos spread across the globe dedicated to offer insights and opinions of the world football as a key ingredient of sports journalism.

Launched in 2016 in New Delhi, Jersey is the first magazine globally to have such a wide range of offerings to our fanbase via Print and Digital media, Social Platform, YouTube Channel, and Jersey Football League etc.We are proud to call ourselves – The Indian Football magazine.